The Cupcake Craze

08/12/10 I have to admit that I don’t get the cupcake craze which has engulfed Washington. The last time I got excited about a cupcake, I was 5 or 6 years old. Nowadays when I go to a swanky party and see the obligatory ziggurat of cupcakes I wonder if the next big trendy thing will be a round of “Pin The Tail On The Donkey.” It seems so kindergarten.

Today I walked by Georgetown Cupcake hq and saw a line of people humbly STANDING IN THE RAIN to purchase a product indistinguishable from that which they could buy for much less at a local grocery store.

[Standing in line in the rain for a chance to enter the Holy of Holies.]

[Commune of contrarians just a couple houses up 33rd St. from Georgetown Cupcake.]

UPDATE! The Washington Post video: “Neighbors frosted over Georgetown Cupcake’s popularity

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